Up Frontin’
One year ago I spent the entire upfronts week feverishly clicking my refresh button looking for the latest information on the coming fall television season. What a difference a year makes. After the 100-day writer’s strike left most of the network’s schedules flopping on the dock like a hooked but forgotten flounder, no one (not the advertisers, not the networks, and certainly not the audience) seems particularly thrilled about the network announcements (or lack of announcements) for their future plans. This week is, after all, FOR the advertisers, and since network television is no longer viewed as being all that lucrative those advertising dollars are looking for something more than the typical slate of potential prime-time disasters. Take ABC, for example. The network plans on adding a whopping TWO new programs to its fall prime-time line-up, choosing instead to bring back almost all of it’s fall ‘08 slate (minus, Carpoolers, Cavemen and October Road). But who cares, especially this early in the process? More after the jump…
I don’t think we need to pretend that any of the readers of this website actually care about what The CW is planning on doing this fall, with a few notable exceptions. Because of this, I’m going to forego the usual massive breakdown of the networks proposed lineup complete with sociological analysis, opinions and recipes. In this case it just seems like overkill.
About a week ago,
ABC is a funny network. In the early 90s it was the epicenter of the lousy-but-popular sitcom boom. NBC eventually edged it out with quality, but that period of time after The Cosby Show lost relevance and before Seinfeld and Friends exploded, ABC is what people watched when they wanted to laugh. Home Improvement was the Emmy favorite (as well as a favorite in the Pecoraro household), but as an 11 year old in 1991, it seemed that TGIF and its crop of non-threatening family comedies was all anyone ever talked about (I ran with a pretty hip crowd).
I can’t say for certain if this is one-hundred percent true, but it seems that in the history of modern television slow and steady has never won the race. This automatically makes me respect NBC a little more than the other networks. For a place that refused to believe television would ever change, they’ve certainly done a good job of transforming themselves into a home for innovative programming and as an alternate to cable over these past two seasons. If only audiences were actually watching. The FULL rundown of NBC’s 2007 fall lineup after the break…