Up Frontin’
One year ago I spent the entire upfronts week feverishly clicking my refresh button looking for the latest information on the coming fall television season. What a difference a year makes. After the 100-day writer’s strike left most of the network’s schedules flopping on the dock like a hooked but forgotten flounder, no one (not the advertisers, not the networks, and certainly not the audience) seems particularly thrilled about the network announcements (or lack of announcements) for their future plans. This week is, after all, FOR the advertisers, and since network television is no longer viewed as being all that lucrative those advertising dollars are looking for something more than the typical slate of potential prime-time disasters. Take ABC, for example. The network plans on adding a whopping TWO new programs to its fall prime-time line-up, choosing instead to bring back almost all of it’s fall ‘08 slate (minus, Carpoolers, Cavemen and October Road). But who cares, especially this early in the process? More after the jump…
