MagneticMediaFed

Who? The cheerleader. Why? To save the world. Oh, OK… Who again?

Heroes is as good a show as it is a disaster, and after nine episodes I’ve decided that I’m OK with that. The show has strengths. Those strengths should be marketed to the American public to get them interested in tuning in. Unfortunately, the NBC promotions department seems to be run by a pack of super-smart, drug-addled chimps. “Save the Cheerleader Save the World” is Heroes tag line. This is fine. But there gets to be a point where you have to say, “OK, I get it,” and move onto something else– or at the very least pull back a little. In last night’s TERRIFIC episode various characters must have used the phrase at least five different times. This, in addition to the endless barrage of promos and publicity materials beating us to death with the message.

The easiest comparison would be the Lost numbers. Both represent an unanswerable plot force, but with “the numbers” the work is always on the side of the audience. The sometimes excessiveness of “the numbers” was for the most part fan fueled. Sure, they play a critical role in the show, but in terms of marketing, ABC has always left the mystery of “the numbers” to the fans.

As for ‘Saving the Cheerleader,’ I’m all for it. She’s way cute. Just quit beating me to death with it. Not just during the show, but after, and in between acts, and in Chyrons on the lower third of the screen, and on bus benches, and inside the back of my eyelids, and…

This entry was posted on Tuesday, November 21st, 2006 at 4:24 pm and is filed under ABC, Heroes, Lost, NBC. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.