Hey everyone, it’s Upfronts week!
Do you smell that? That’s the smell of hope. Yes, it comes around once a year when the networks present their fall schedules to the advertisers, certain that this will be a year of greatness. The new shows will all be big hits and the returning favorites will attract viewers they didn’t even know were around. It’s a pretty sweet time to be in network programming.
That is until the fall actually arrives and one by one your great-write-hopes start falling of the schedule and your returning favorites begin to alienate their audience and suddenly you’re living in hell.
Now is not the time to dwell on the negatives, but instead a time to bask in the unlimited potential of NEW TELEVISION.
Here at MagneticMediaFed we hope to provide you with all of the upfront-coverage for which you could possibly ask… after all is said and done. Due to my own schedule and the fact that I won’t actually be attending any of the upfront presentations, don’t expect related posts until late in the evenings. Each night I hope to run through that day’s network’s line-up and offer some related commentary.
Here is the schedule for the week:
- Monday: NBC
- Tuesday: ABC
- Wednesday: CBS
- Thursday: Fox/CW
If you absolutely can’t wait to see if (for example) Veronica Mars made the fall schedule, might I direct you to The Futon Critic who seem to have a pretty good handle on the festivities.
Otherwise, MMF will have your fix starting early Tuesday morning.
