Pitchfork.tv — The Critics Give Back (or, I give it an 8.3)

Look, I have no idea if Pitchfork Media is still the indie-rock behemoth it once was. Maybe it’s bigger. Either way it is an unmistakable brand and is one of the few sites formed in the 90s that hasn’t either dissolved or been purchased by some major media conglomerate, so love it or hate it, accolades should be given. Monday, the site launched a spin-off called Pitchfork.tv with the stated goal of creating the first television channel to exclusively showcase independent music. On face value it seems like yet another web-video portal of the YouTube age — something akin to Funny Or Die. To my great pleasure, it isn’t anything like that, and in fact works so well because it just may be the first website that actually reproduces a reasonable facsimile of what watching television is actually like.
There is no user-submitter material here, and thank god. If I’m tired of anything in the web-video revolution it’s trolling through piles and piles of crap looking for the one or two gems. Web-video needs programmers, and this site is meticulously programmed. It’s broken down into sections labeled, Featured, Shows, Pitchfork Live, One Week Only and Music Video, each category with a small collections of video clips to be played one after another or on demand (one especially cool feature is that if a video ends the next one in sequence is cued up immediately and played).
As for what those videos are, there is a pretty even collection of repurposed material and exclusive content — right now the feature-length documentary LoudQUIETLoud: A Film About the Pixies is being show in the “One Week Only” category in its entirety.
The big question is where advertisements eventually fit into the equation. Right now there isn’t a single sponsored frame on the site (it’s like in high school when a new FM station used to launch and would be wall-to-wall music for the first week), but one has to imagine this will change — probably sooner than later. I’m guessing it will be a mix of banner ads and video spots though the site is so expertly crafted, I’m hoping they’ve found a way to make their business model just as seamless.
Being an independently-operated shop probably makes all of this a lot easier on their part in terms of rights acquisition and reason enough to suspect it may be some time before more “web TV channels” start popping up, but it is an optimistic sign of things to come.
I’m not usually a South Park watcher, not because I have anything against the show but because it’s one of those programs that is just never really on my radar. Still, every now and then someone says to me, “Hey, try to see last night’s South Park” and I usually will make the effort. This week was one of those times. I’m glad I pulled it up. The title, “Canada On Strike,” kind of sums up the plot: Canada goes on strike in an attempt to get “some of that internet money.” Canada is, of course, a stand-in for the writer’s guild. Over the course of the episode Canada’s initial, simple plan for more cash is thwarted when they realize they don’t really have any leverage — and then their people start starving to death, buddy. The B-Story involves the boys trying to get some money to pay Canada so as to end the reruns of Terrance and Philip. Their plan involves posting a viral video and ultimately squaring off against the Star Wars Kid, Chris Crocker and a sneezing panda.
Stunt casting!
EVIL!
Uh… daddy issues?
I don’t have a lot to say about the current season of Top Chef as we’re still in that awkward stage when there are far too many contestants to get attached to any one in particular (unless we’re talking about Andrew, who I see as a *slightly* more profane version of myself, except that he can apparently, y’know, cook), but I absolutely had to use this screen-grab of the preposterously hot Padma Lakshmi.
I wasn’t going to blog anymore until my relocation to Nashville was complete but after rewatching last night’s penultimate episode of The Wire, I’ve got to say something. First and foremost, for a show whose bread and butter is unavoidable despair, I found this episode particularly sad. Well, maybe that isn’t entirely true. One of the times when I almost broke down in tears was a positive reaction to Bubbles’ sobriety. (Honestly, I never thought he’d make it out of this series alive. I’m happy to be proven wrong.) But Michael and Snoop and then Michael and Dukie? That is some bleak, dreadful shit, and so it goes that as Bubbles is freed Dukie is enslaved, now on a trajectory to fill that role.
88 MPH
Picture via
Picture via
The daily routine.
Pee-Wee’s other playhouse.